Adding a blog to your website will ensure you have a continually updated source of content littered with keywords for google to find. Updating this blog on a regular basis ensures that the content is always fresh - after relevant content there is nothing google likes more than fresh content… 

Google ranks sites on several different factors but perhaps the easiest to address is keywords. When someone types a keyword or phrase into google it scans through its index of sites known to contain those terms and presents the results - ranked on relevance (among other things). 

As mentioned in a previous post, blogs do more than just provide an outlet for your company - they are a very useful tool for Search Engine Optimisation. 

(SEO and the workings of google are vast subjects in their own right and so are not discussed in detail here but there are a few basics it is worth bearing in mind. Please Contact Us for more information).